Wow. I actually really like this textbook. Not just because it is actually updated (unlike all of the algebra books I've been subjected to in elementary school, ones from the seventies where you have to calculate the circumference of johnny's afro...), But because I have never read of such a large perspective view of new media in relation to communication's history. It makes me excited that things are changing so quickly. Last time I read a media and culture textbook was probably back before the internet actually had influence.
I must admit I'm amazed that the last telegram was sent in 2006. I though that $hit was long gone decades ago! Kudos, Western Union!
ANYWAY. It's amazing to compare the notion of oral communication to texting and email. It's kind of profound and amazing. I come to the conclusion that oral communication isn't in the old sense lost, but only reinvented. This actually makes me really excited.
When it comes to the question of media shaping values in comparison to ethics, I don't really like the example that s kid would get shot for wearing a designer jacket. Although I understand the example, I couldn't imagine a feminine 12 year old boy wearing a Versace jacket getting shot.
What I consequently did flash back to was the numerous plethora of AOL discs I would get in the mail back in the nineties, always begging my mom to let me use them! I had no idea that AOL was the main ISP. It really is refreshing to have a backstory of the creation and popularity of the internet and mass media. These are all sort of things that are experienced and understood through hearsay, so a timeline and statistics are really fascinating to observe in regards to the general history of internet and internet security.
Lewis
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